| Pages in topic: < [1 2] | Pitching to a direct client Thread poster: Kean Hall
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Kay Denney 
France
Local time: 11:35
French to English
Kean Hall wrote:
The content, however, is key to developing customer confidence in a high-risk product in the sporting goods sector.
Is it a product you use yourself? Might you be able to write in saying how enthusiastic you are about their product? Are they active on social media, with pages where clients can discuss their products?
I mean, I remember working in close proximity at one point with people who were developing a CAT tool, who wanted to find translators who were enthusiastic about their product, to help test beta versions and/or translate their marketing material. I pointed them here...
| | | | jyuan_us
United States
Local time: 05:35
Member (2005)
English to Chinese
+ ...
| Most likely they will thank you | Jun 21, 2022 |
and then ask their current LSP to make improvements on the content.
| | | | Kean Hall
Italy
Local time: 11:35
Member (2018)
Italian to English
TOPIC STARTER
jyuan_us wrote:
and then ask their current LSP to make improvements on the content.
I fear you may well be right, but thanks to everybody's replies I now have a much better feel for what sort of strategy I should be using to drum up direct customers. So if nothing else the project is proving to be a very useful learning experience.
| | | | Kean Hall
Italy
Local time: 11:35
Member (2018)
Italian to English
TOPIC STARTER
Kay Denney wrote: Kean Hall wrote:
The content, however, is key to developing customer confidence in a high-risk product in the sporting goods sector. Is it a product you use yourself? Might you be able to write in saying how enthusiastic you are about their product? Are they active on social media, with pages where clients can discuss their products? I mean, I remember working in close proximity at one point with people who were developing a CAT tool, who wanted to find translators who were enthusiastic about their product, to help test beta versions and/or translate their marketing material. I pointed them here...
Yes it's a product I use and know intimately so I'll sing its praises and maybe that will count for something.
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Lingua 5B
Bosnia and Herzegovina
Local time: 11:35
Member (2009)
English to Croatian
+ ...
| Marketing instruments | Jun 21, 2022 |
It looks that for sporting items, their favorite marketing tool seems to be Instagram via influencers. No much talk or text, just photos and videos or reels.
If it’s for industrial or medical use, text may be more important.
If you see flashy expensive graphics on their site, it must be something they measured brings more sales hence more investment. It’s measured, not perceived.
| | | | Tom in London
United Kingdom
Local time: 10:35
Member (2008)
Italian to English
| How do they know whether you're any good or not? | Jun 21, 2022 |
This is a challenge. In another part of my life I'm trying to deal with a complex legal issue that requires the help of a lawyer who has specific skills in a particular area.
My issue is really, really important and it's vital that I find the best lawyer - one with a proven track record.
Needless to say, when I try searching the web for the best lawyer, I find hundreds who all claim to be the best: big firms, small firms, local and national, and individual lawyers with ... See more This is a challenge. In another part of my life I'm trying to deal with a complex legal issue that requires the help of a lawyer who has specific skills in a particular area.
My issue is really, really important and it's vital that I find the best lawyer - one with a proven track record.
Needless to say, when I try searching the web for the best lawyer, I find hundreds who all claim to be the best: big firms, small firms, local and national, and individual lawyers with brilliant-looking CVs, glowing reviews on Trustpilot etc., etc.
But how do I really know? Who can I trust? Who will not waste my time and let me down? I can't afford to be let down.
Now apply these same criteria to someone who's looking for a translator.
You see the problem. ▲ Collapse
| | | | Kean Hall
Italy
Local time: 11:35
Member (2018)
Italian to English
TOPIC STARTER
Tom in London wrote:
This is a challenge. In another part of my life I'm trying to deal with a complex legal issue that requires the help of a lawyer who has specific skills in a particular area.
My issue is really, really important and it's vital that I find the best lawyer - one with a proven track record.
Needless to say, when I try searching the web for the best lawyer, I find hundreds who all claim to be the best: big firms, small firms, local and national, and individual lawyers with brilliant-looking CVs, glowing reviews on Trustpilot etc., etc.
But how do I really know? Who can I trust? Who will not waste my time and let me down? I can't afford to be let down.
Now apply these same criteria to someone who's looking for a translator.
You see the problem.
Thank you, Tom. A crucial point indeed. I'll definitely add that to the list of points I need to bear in mind...so very much a case of "show don't tell", which I think was the point that Rachel Waddington highlighted when she talked about being specific.
I hope you manage to resolve your legal issue as painlessly as possible.
| | | | | Ambulance chasers | Jun 21, 2022 |
Tom in London wrote:
Needless to say, when I try searching the web for the best lawyer, I find hundreds who all claim to be the best: big firms, small firms, local and national, and individual lawyers with brilliant-looking CVs, glowing reviews on Trustpilot etc., etc.
But how do I really know? Who can I trust? Who will not waste my time and let me down? I can't afford to be let down.
And the last one you'd choose is the one who phones or emails you touting for work...
But OP has nothing to lose from sending an improved sample.
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