Translation glossary: Lexique du marketing

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A/B Dissolvesfondus enchaînés (en mode A/B) 
English to French
A/B Dissolvesfondus enchaînés 
English to French
activity chartgraphique des activités 
English to French
addressable audienceaudience utile 
English to French
buyback agreementaccord de reprise 
English to French
buyer readinessprédisposition à l'achat 
English to French
buying inducementmobile d'achat 
English to French
buying inducementmobile d'achat 
English to French
choice setéventail de choix 
English to French
cluster analysisanalyse par segment 
English to French
convenience sampleéchantillon de convenance 
English to French
Creative rationaleargumentaire de création 
English to French
deep discountforte remise 
English to French
desk researchrecherche documentaire 
English to French
dummy packemballage factice 
English to French
facilitatoranimateur-formateur 
English to French
facilitatoranimateur-formateur 
English to French
flank attack (on market)attaque latérale (de marché) 
English to French
Food on the move sectorsecteur du prêt-a-manger 
English to French
franchise health agendapolitiques de santé au travail de la franchise XX 
English to French
list priceprix de catalogue 
English to French
loyalty programmeprogramme de fidélisation 
English to French
multibrandmultimarque 
English to French
order cyclecycle de commande 
English to French
order-to-remittance cyclecycle de commande livraison-facturation 
English to French
own-labelmarque de distributeur 
English to French
party plan sellingvente domiciliaire 
English to French
point of sale terminalterminal point de vente 
English to French
point of sale terminalterminal point de vente 
English to French
point of sale terminalterminal point de vente 
English to French
point of sale terminalterminal point de vente 
English to French
post-purchase behaviourcomportement post-achat ou après achat 
English to French
premium productproduit de prestige 
English to French
premium productproduit de prestige 
English to French
price differentialécart de prix 
English to French
purposive samplingéchantillonnage empirique 
English to French
quota samplingéchantillonnage par quotas 
English to French
reply cardcarte-réponse 
English to French
roadshowtournée de présentation 
English to French
rough (of a design)crayonné, esquisse 
English to French
RPM Retail price maintenanceprix imposé 
English to French
shrink-wrapemballé sous film plastique 
English to French
skimming (of market)écrémage 
English to French
SME (small and medium enterprise)PME petites et moyennes entreprise 
English to French
statutory rightsdroits statutaires 
English to French
superstorehypermarché, magasin à grande surface 
English to French
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