angielski > polski Marketing Zasoby ludzkie (HR)

People Brand is the brand for your employment, much like your organization has an overall consumer brand. Every company has a People Brand, whether it’s proactively managed or not.

A People Brand isn’t just for big companies, it’s for the smart companies. They’re for the companies that care about competing for great talent.

Employers can’t be all things to all people. Too many HR professionals are focused on the wrong thing. The question isn’t “are you a best place to work?” The question is “are you a best place to work for me?” (me isn’t everyone, it’s your target market!)