Glossary entry

English term or phrase:

a serious downmarket push

French translation:

se tournent sérieusement vers des produits d\'entrée de gamme

Added to glossary by Thierry Darlis
Jun 2, 2017 13:36
6 yrs ago
English term

a serious downmarket push

English to French Other Computers (general)
Business is now global and even small companies are often international in scope, so the needs for a small company are frequently the same as for a big company—plants and facilities in various countries, multi-location and multi-language capabilities, easy access from anywhere in the world, mobility requirements, financial needs beyond accounting systems, real-time customer relationship management and data analysis needs.As a result, today tier 1 suppliers are not only seeing the market opportunities that have sprung up in recent years with smaller vendors, but they are making a serious downmarket push toward significantly smaller clients, with specialized versions that are tailored to smaller companies. For example, many “tier 1” vendors are now offering simplified versions of larger products and versions for narrow market niches, developing lower-level functionality packages; and offering more flexibility in pricing, maintenance, and support fees.

Proposed translations

11 mins
English term (edited): are making a serious downmarket push
Selected

se tournent sérieusement vers des produits d'entrée de gamme

Telle que je comprends l'expression.
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