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Glossary entry

English term or phrase:

24/7

Spanish translation:

24/7 (In the US most Latinos get what 24/7 means, especially in the Miami, NY, markets) for Latin America it would be better to say 365 dias

Added to glossary by Pamela Peterson
Sep 28, 2010 02:13
13 yrs ago
73 viewers *
English term

24/7

English to Spanish Other Advertising / Public Relations
Does anyone know if Latins in the US are familiar with the abbreviation 24/7 for 24 hours 7 days a week? The technical translation into spanish is very long and a client wants to know if they can just have something very close to "Sale 24/7".... any thoughts?
Proposed translations (Spanish)
5 +11 24/7
5 ABIERTO LAS 24H LOS 7 DIAS DE LA SEMANA O ABIERTO LAS 24 HRS O ABIERTO 24H LOS 365 DIAS DE LA SEMANA
3 24/7

Discussion

Pamela Peterson (asker) Sep 28, 2010:
I decided you were right Lydia and the client is going to use it - especially since the market is Miami and New York. thanks!
Lydia De Jorge Sep 28, 2010:
Pamela In the US, 24/7 is recognized both in writing and verbally. Here in Miami where there are a bizillion TV stations in Spanish, it is frequently used.
Pamela Peterson (asker) Sep 28, 2010:
As I read my last comment I realized I should mention this is for a TV ad and when you verbalize "compras las 24/7" it may not sound right in Spanish, if they see it on print ad then they will get it but in a TV commercial maybe not? any thoughts?
Pamela Peterson (asker) Sep 28, 2010:
The actual phrase is "Shop 24/7" based on all the answers would it be appropriate to say "Compra 24/7"? The client is trying to avoid using "compra las 24 horas los 7 dias a la semana"
Adriana Martinez Sep 28, 2010:
Yes, Hispanics in the USA are familiar with this abbreviation, and yes, the translation into Spanish is loong, but is correct. In every case, I am sure every one will clearly understand 24/7, what I don't get is Sale, do you mean oferta or venta?

Proposed translations

+11
13 mins
Selected

24/7

En EE.UU., los hispanos sí entienden este término. En todo caso, tendrías que poner: "las 24 horas del día, los 7 días de la semana".

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Note added at 11 hrs (2010-09-28 13:26:19 GMT)
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Si la frase real es ésta: "Shop 24/7", deseas algo corto y será un aviso de TV, ¿qué tal si pones "Abierto todo el día"? Creo que eso podría resumir todo...
Peer comment(s):
agree Remy Arce
14 mins
gracias
agree SandraV
1 hr
gracias
agree Lydia De Jorge
1 hr
gracias
agree Luximar Arenas Petty
1 hr
gracias
agree Cecilia Gowar
3 hrs
gracias
agree Spanish edit (X)
8 hrs
gracias
agree Juan Ripoll
9 hrs
gracias
agree Rafael Molina Pulgar
10 hrs
gracias
agree Claudia Perla
11 hrs
gracias
agree Maria Kisic
12 hrs
gracias
agree Richard Boulter : I agree here, because the Query is clarified as being for Miami & NY, but for Latin America I agree with Joel and LavL4 that '365 dias' would sound more natural.
20 hrs
gracias
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "thanks to all!"
25 mins

24/7

Latinos in US are fully familiar with it. Latin Americans outside USA are not.

Most similar. Venta las 24 hrs. los 365 dias del año.

Also valid:

Venta 24/365 (not common).

Venta 24 hrs.

Venta 24 hrs. diario

...reserva 24 horas, 365 días al año. Por qué debería usted elegir un panel de transferencia de carga serie ATI. Funcionamiento automático y manual para mayor ...

... las 24 horas del día, los 365 días del año (800-842-2252, opción 9). ... Spanish-language initiative to increase U.S. Hispanics/Latinos' ...

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Note added at 11 hrs (2010-09-28 13:18:57 GMT)
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Compra las 24 horas o compra 24/7 es bastante claro para la cominidad latina.

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Note added at 11 hrs (2010-09-28 13:36:02 GMT)
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For TV, even if the term is SHOP, then ABIERTO 24/7 will express that you can get in, shop, or what ever possible... Seven eleven got that clear...
Reference:

http://www.google.com.ar/url?sa=t&source=web&cd=6&ved=0CC8QFjAF&url=http%3A%2F%2Fmultivu.prnewswire.com%2Fmnr%2Ftiaa-cref%2F44539%2F&rct=j&q

Something went wrong...
39 mins

ABIERTO LAS 24H LOS 7 DIAS DE LA SEMANA O ABIERTO LAS 24 HRS O ABIERTO 24H LOS 365 DIAS DE LA SEMANA

HOLA SOY MEXICANA Y CLARO QUE ESTAMOS FAMILIARIZADOS CON ESE TERMINO.
PONER ABIERTO LAS 24 HRS SE ENTIENDE QUE SON TODOS LOS DIAS, PERO SI QUIERES DEJAR EN CLARO QUE SE TRABAJA HASTA EN DIAS FESTIVOS PONES LOS 365 DIAS DEL AÑO.

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Note added at 11 hrs (2010-09-28 14:11:20 GMT)
--------------------------------------------------

Si es para un comercial de Tv se escucharía mejor abrimos los 365 días del año las 24 hrs del día.
Something went wrong...
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