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Glossary entry

English term or phrase:

' Value Proposition '

Romanian translation:

propunere valorica

Added to glossary by IMAGDA
Nov 28, 2007 10:50
16 yrs ago
37 viewers *
English term

' Value Proposition '

English to Romanian Marketing Business/Commerce (general)
Companies use this statement to target customers who will benefit most from using the company's products, and this helps maintain an economic moat. The ideal value proposition is concise and appeals to the customer's strongest decision-making drivers...
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Value Proposition (VP) is a kind of business or marketing statement that summarizes why a consumer should buy a product or use a service. ....
Proposed translations (Romanian)
5 +1 propunere valorica
4 +1 propunere de valoare
4 +1 Propunerea Unica de Vanzare
3 +1 ofertă valorică

Proposed translations

+1
11 mins
Selected

propunere valorica

http://www.comunicatedepresa.ro/index.php?comunicatid=MTgzNA...

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Note added at 14 days (2007-12-12 12:31:23 GMT) Post-grading
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Multumesc frumos!
Reference:

http://scientific.thomson.com/quantum2/newsletter/2005_09.html

Peer comment(s):
agree RODICA CIOBANU
1 day 3 hrs
Multumesc!
Something went wrong...
3 KudoZ points awarded for this answer. Comment: "merci :-)"
+1
4 mins

ofertă valorică

O sugestie.

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Note added at 5 mins (2007-11-28 10:55:58 GMT)
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http://www.google.co.uk/search?q=oferta valorica&hl=en&rlz=1...
Peer comment(s):
agree Anca Nitu : proposition en matière de valeurs GDT tradus in franceza cu aceeasi definitie , "proposition" se traduce cu "oferta" in acest context , alta varianta ar fi : oferta care insumeaza valorile apreciate de clientela
7 hrs
Mulţumesc, Anca.
Something went wrong...
+1
1 hr

propunere de valoare

ex.:

Diferentierea serviciilor si ** propunerea de valoare ** devin un factor esential in retinerea clientilor.

http://www.marketwatch.ro/articles.php?ai=507

Pentru orice proiect de e-business trebuie estimata din start propunerea de valoare (value proposition) pe care o contine
- ansamblul elementelor creatoare de valoare pentru diferitele parti implicate în proiect: acestea trebuie sa fie superioare inconvenientelor si costurilor suplimentare antrenate prin adoptarea noilor tehnologii.

http://facultate.regielive.ro/cursuri/alte_domenii_finante/e...

Citind aceasta lucrare, vei descoperi cum sa stabilesti ca target conturile unde ai cea mai mare probabilitate de succes. Gasesti numele potentialilor clienti care pot folosi oferta ta, creezi propuneri de valoare impresionante, care sa le atraga atentia.

http://www.standard.ro/articol_19606/cum_sa_vinzi_marilor_co...
Peer comment(s):
agree lucca : Da. Poate şi sumar/rezumat al valorilor, sau propunere a valorilor (la plural, ca să nu ne gândim la valoarea financiară, cifrică).
11 mins
Mulţumesc frumos.
Something went wrong...
+1
2 hrs

Propunerea Unica de Vanzare

Peer comment(s):
agree iliescuedinda : sustin parerea "propunere unica de vanzare" pare a fi deja acceptat in limbajul de specialitate >http://www.actual.ro/comert_electronic/succes_comert_electro... l-am intalnit si sub forma de " promisiunea de valoare " http://www.brandacademy.ro/services/e
20 mins
Multumesc :)
neutral Anca Nitu : Unique Selling Proposition nu este acelasi lucru, a se vedea definitia: http://en.wikipedia.org/wiki/Unique_selling_proposition
8 hrs
Something went wrong...
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