English to Portuguese Marketing Marketing / Market Research Business; General

What is over-communicating? To me, it means repetition of the same message at least once, if not more. Is it necessary? In many circumstances in business and organizational life, it is — and occasionally also in one's personal life. Is over-communicating annoying for the listener? For those who heard correctly the first time, it usually is. So why do it?

Early in my career, when I first got into management, someone told me to follow this rule: your top subordinate needs to be told a message only once. Your second most competent subordinate has to be told the same thing twice. Your least competent subordinate may need to hear the same message three or four times. I believe it is important for all managers to keep this easy rule of thumb in mind. It may not always be true, but it raises a consciousness that what we say is not necessarily heard. And if you need to have the task done right, there is no risk in over-communicating.

In summary, over-communicating in today's environment — with all the distractions afoot — may become the rule rather than the exception.

Não quero traduzir como "comunicação em excesso", acho que isso não passa exatamente a ideia. Se alguém puder ajudar, agradeço imensamente. Obrigada desde já!