Oct 10, 2014 11:32
9 yrs ago
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English term

consumer performance index

English to Russian Marketing Business/Commerce (general) journalism
Carbon fiber raises consumer performance index(head line)

Carbon bridges gap between large-volume sporting goods and aerospace to satisfy discriminating tastes in consumer and professional markets.

The development of composite materials opened the door for designers and engineers to create new shapes and achieve uncommon levels of performance. As a replacement for metals, composites have lightened aircraft and automobiles and improved the game of many a golfer and tennis player. Although glass fiber reinforcements got things rolling, it was the invention and application of carbon fiber in composites that provided the real opportunity to make significant advancements in these applications.

Thank you!

Proposed translations

6 mins
Selected

показатели потребительских свойств

Возможно, в заголовке можно указать короче, просто "потребительские свойства /товаров/".
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9 hrs

индекс качественности потребления

Consumer performance index refers to the calculation or analysis of consumer satisfaction. This type of measurement is quite recent in marketing research if you check these terms in the Internet. And you talk about "consumer performance index" as a way to see how a consumer can enhance his/her performance, i.e. quality in using a product or a service. Thus I put it in Russian "индекс качественности потребления".
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10 hrs

потребительский индекс (=индекс удовлетворенности потребителя качеством товара)

Check out the following links for customer (=consumer) performance index:

Customer Performance Metrics and Market Performance

A customer-oriented business such as Southwest Airlines is sensitive to the customer experience that they create. They track customer experience with metrics such as customer satisfaction, customer complaint rate and net promoter score—but also strive to understand what drives positive and negative customer experiences.


FIGURE 6: CUSTOMER AND MARKET PERFORMANCE

Figure 6 summarizes three customer performance metrics and two important market performance metrics. This clearly illustrates the relationship between customer performance and market performance, and demonstrates how Southwest outperforms their top five competitors.
http://www.rogerjbest.com/mbm6/blog/tag/customer-performance...

Материалы и методы. Исследование проводилось с помощью метода экспертных
оценок по следующей схеме:
l изучение рынка и выбор ассортимента лекарственных препаратов (ЛП),
удовлетворяющих определенную потребность;
l выбор параметров оценки ЛП и определение их весовых коэффициентов;
l расчет коэффициента качества (потребительский индекс);
l расчет экономического индекса (стоимость недельного курса терапии с учетом весового
коэффициента);
l расчет интегрального показателя, характеризующегося отношением коэффициента
качества к экономическому индексу.
http://ngmu.ru/cozo/mos/article/pdf.php?id=527


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